.svg)
Win Rate
.svg)
Lost customer interviews
Churn interview with Mattie Backer
%20(1).png)
.svg)
First user onboarding
User perception of AI in Healthcare
.png)
First user onboarding
Bugs are negatively affecting our activation rate
.png)
Lost Customer Interview Analysis
Interview #4: Kevin
I, yeah, I really liked that you have warm up for unlimited inboxes. It is really cost-effective compared to other alternatives. But I found it really difficult to execute omnichannel campaigns due to the lack of manual tasks set up. And that was the main deal breaker. I think, If you add a manual step into the campaign, I'd switch back to your tool.
%20(1).png)
.svg)
Why We Lose
.svg)
Customer interviews
Users find it frustrating that new deployment takes more than 10 minutes
Multiple users mentioned that time to deployment is the main reason why they're considering alternative PaaS providers.
.png)
.svg)
Top Competitors
.svg)
First user onboarding
Users struggle to understand the new nested navigation design
Even after explaining the navigation designs, users were unable to find the teams page and invite their colleagues to the workspace.
.svg)
Mobile App Research
Interview #2: Blake
%20(1).png)
Lost customer interviews
Churn interview with Mattie Backer
.png)
First user onboarding
Moderated user testing #1: Karl
.png)
Win Interview Analysis
Interview #5: Bob
I have been hearing about you guys already for years. And when it was time to look for a solution, you were 1st who came to mind. I didn't do much comparing, but the biggest important thing for me was copy syntax and contact enrichment. And you were the only ones who had both and, simultaneously, had great UX.
.png)
.svg)
Why We Win
.svg)
First User Onboarding Analysis
Moderated user testing #1: Karl
He eventually found the team management tab and invites, though he couldn't find it in the nested navigation and used the company settings page.
"I expected that to be more prominent since it's really a core part of the app I think"
"I expected that to be more prominent since it's really a core part of the app I think"
%20(1).png)
.svg)
Onboarding funnel
Lost Customer Interview Analysis
Interview #3: John
I liked that you had built-in Linked enrichment, but it was really important to have Apollo data integration.
I needed manually keep track of the accounts I had already contacted or hack together some workarounds with Airtable. I think when you'll have Apollo integration, I'd be happy to give it another try.
I needed manually keep track of the accounts I had already contacted or hack together some workarounds with Airtable. I think when you'll have Apollo integration, I'd be happy to give it another try.
%20(1).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.svg)
.svg)
.svg)
%20(1).png)
.svg)
.svg)
%20(1).png)
%20(1).png)
.svg)
.png)
.png)
.svg)
